Real Google data from real client accounts, with names removed. Every number counts only new people — never searches for the business by name.
Most agencies count all traffic. That includes people who already knew the business and typed its name into Google. That growth would have happened anyway — and counting it makes any agency look better than it is.
We remove those searches before we count anything. What's left is new demand the SEO work earned. It's a harder test, and it's the only number worth watching.
Window: 12 months to 24 July 2026, against the 12 months prior. Pulled 2026-07-27.
Roofing contractor
Aiken, SC
| Metric | Before | After | Change |
|---|---|---|---|
| Non-branded clicks | 769 | 1,782 | +132% |
| Impressions | 497,219 | 1,761,431 | +254% |
| Average position | 59.2 | 22.1 | ▲ 37 |
| Keywords in top 10 | 464 | 2,871 | +519% |
This account also expanded its service area during the period, so part of the impression growth reflects wider geographic coverage.
Insurance agency
CSRA
| Metric | Before | After | Change |
|---|---|---|---|
| Non-branded clicks | 448 | 1,004 | +124% |
| Impressions | 130,575 | 376,101 | +188% |
| Average position | 22.8 | 15.8 | ▲ 7 |
| Keywords in top 10 | 2,006 | 4,294 | +114% |
Built on .aspx, not WordPress. Good SEO is not platform-specific.
Healthcare practice
CSRA
| Metric | Before | After | Change |
|---|---|---|---|
| Non-branded clicks | 257 | 782 | +204% |
| Impressions | 100,869 | 100,768 | flat |
| Average position | 39.6 | 23.7 | ▲ 16 |
| Keywords in top 10 | 1,067 | 3,196 | +200% |
The clearest illustration of what SEO actually does. The same number of people saw this business in search - three times as many clicked, because it moved up the page.
Outdoor products retailer
E-commerce
| Metric | Before | After | Change |
|---|---|---|---|
| Non-branded clicks | 129 | 893 | +592% |
| Impressions | 29,438 | 118,171 | +301% |
| Average position | 33.0 | 13.4 | ▲ 20 |
| Keywords in top 10 | 45 | 251 | +458% |
IT & managed services provider
CSRA
| Metric | Before | After | Change |
|---|---|---|---|
| Non-branded clicks | 34 | 177 | +421% |
| Impressions | 43,580 | 266,174 | +511% |
| Average position | 46.0 | 19.3 | ▲ 27 |
| Keywords in top 10 | 494 | 5,435 | +1,000% |
A visibility result rather than a traffic one - 177 clicks is honest, and the ranking footprint is what changed.
Home services
CSRA · 1 June – 22 July 2026
A conversion here means a phone call lasting sixty seconds or more - long enough to be a real enquiry rather than a misdial. Tracked across both the search campaign and the Google Business Profile Performance Max campaign.
A single campaign over roughly seven weeks, launched June 2026 - one result, not a track record.
Every figure below is non-branded. Searches containing the business's own name were removed before any number was calculated, so what you are looking at is demand the SEO work earned rather than people who already knew the company.
Client names, domains and logos are held back. Nothing here is guessed, rounded up, or "up to" — every number is measured. Want to check our math? We'll walk you through it on a call.
We'll run your site through the same audit tools and send you what they find. Free.
