Local video costs less than you think
We aim your ads at your service area only, so you never pay to reach people you can't serve. That one setting is the whole reason local video is cheap and national video is not.
If your work looks good on camera - building, landscaping, restoration, cabinetry - this is often the best deal going for staying known in your town.
YouTube ads run through Google Ads, so if you already advertise on search this sits beside it. It is not one more thing to log into.
You mostly pay for the people who chose to watch
Most owners assume they pay for every set of eyes the ad reaches. On this format they do not.
On the skippable ads that play before a video, the viewer can skip after five seconds. On the setup we use for local advertisers, you are not charged for the ones who skip. You pay when a viewer watches thirty seconds - or the whole ad, if it is shorter than that - or clicks through to you.
So the people who were never interested cost you nothing. "Video advertising is expensive" comes from national brand budgets. At a local level, aimed properly, it usually isn't.
The first five seconds are the whole ad
Because of that skip button, everything that matters has to land before it appears.
Who you are. What town. What you do. In the first five seconds, on the screen and out loud.
That rules out the slow logo animation, the drone shot, and the music that takes eight seconds to get going. Those belong in a video somebody chose to watch. This is not that.
And the ones who skip still saw your name and your town on the way past, free.
The cheapest people to reach already visited your site
You can point these ads specifically at people who have already been on your website. They know your name. They already had the problem.
That only works if the tracking on your site is set up properly, and that is a website job rather than an ad job. We build and host the sites we advertise for, so it is ours to do rather than ours to request.
You already have enough footage
You do not need a production budget. A phone clip of the actual work, held steady, with a clear line about what you do, beats a polished ad more often than not.
If we are already cutting vertical creative for your Facebook and Instagram ads, most of it carries over. Same footage, different cut.
And we will tell you what to film. It is simpler than people expect - the finished job, a before and after, thirty seconds of you saying what you do and where you do it.
Judge this one differently
YouTube sits last in this pillar on purpose. It is the slowest of the five to pay you back.
- This is not the channel that makes the phone ring this week. If that is what you need, start with Local Services Ads or Google Ads.
- What you are buying is being known before people need you. That shows up later - in people searching for you by name, and in people recognizing you when they finally do go looking.
- So don't judge it on cost per lead in month one. We agree up front what we are watching instead.
- If your budget only stretches to one channel, this should not be it. We will say so on the first call.
Is this you?
This service is a good fit if:
- Your work shows well in photos and video
- You want your name known before people need you
- You want to re-reach people who visited your site
- You already run search ads and want to widen the net
We've built this for
Common questions
Isn't video advertising expensive?
Not locally. Aimed at just your service area, and with the people who skip costing you nothing, it is often the cheapest attention you can buy.
Do I pay when someone skips my ad?
On the skippable format we use, no. You pay when a viewer watches thirty seconds, or the whole ad if it is shorter, or clicks through.
Do I need a fancy video?
No. A phone-shot clip with a clear message often beats a polished ad. We will tell you what to film.
How do I know if it is working?
Not by cost per lead in the first month. We agree up front what we are watching - usually searches for your business name and traffic to your site.
Is this separate from Google Ads?
No. It runs through the same Google Ads account, so it sits beside your search campaigns rather than being one more thing to manage.