Paid Advertising
Paid Advertising & Lead Generation
We judge every ad campaign by one number: what a real lead costs you. Clicks and views are just how we get there.
How we judge an ad campaign
What did a real lead cost?
Not impressions. Not clicks. Not a "conversion" that turns out to be somebody bouncing off a landing page. We set up call tracking and form tagging before a single ad runs, so at the end of the month there is one number to argue about — and it is the one that matters.
One campaign, measured end to end
Home services · CSRA · 1 June – 22 July 2026
About $22 per qualified phone call
- 356Clicks
- 49Qualified calls (60s+)
- 98Total phone calls
- $3.01Average cost per click
- ≈ $22Cost per qualified call
- 28.7%Best campaign conversion rate
A conversion here means a phone call lasting sixty seconds or more - long enough to be a real enquiry rather than a misdial. Tracked across both the search campaign and the Google Business Profile Performance Max campaign.
A single campaign over roughly seven weeks, launched June 2026 - one result, not a track record.
Every campaign we publish has to meet this bar: real calls, tracked end to end, caveats attached.
“Called around trying to find someone local to do my website at a good price. Innersite Solutions was … the only one to give me a fair, flat rate. He worked quickly, did a good job…”
Ads and SEO answer different needs
Neither one replaces the other. Here is what each is good at.
Paid ads
Calls this week
- Starts working the day it goes live
- Stops the day you stop paying
- You can turn the spend up or down
- Best when you need the phone ringing now
Local SEO
Calls that keep coming
- Usually takes two to three months to move
- Keeps paying after the work is done
- Harder to switch on in a hurry
- Best when you are building for the long run
Most businesses need some of both. The mix depends on how fast you need the phone to ring.
Five ways to make the phone ring
Read them in order, or jump to the one you need.
Google Ads
Ads that show when people search for what you do - judged by calls.
Local Services Ads
They sit above everything on Google - and you pay per lead.
Facebook Ads
Ads that reach people before they even know they need you.
YouTube Ads
Video ads for your area - often the cheapest attention you can buy.
Lead Generation
Every channel, pointed at one goal: your phone ringing.
Common questions
How much do I need to spend for ads to work?
Less than most agencies suggest. We size the budget to your market and prove what each lead costs.
Should I run ads or do SEO first?
Ads if you need calls now. SEO for calls that keep coming. Most businesses run some of both.
Am I locked into a contract?
No long lock-ins. Ads run month to month - results are the reason to stay.
Find out what a lead should cost you
The call is free. We'll look at your market and give you an honest range - and if ads aren't the right move yet, we'll say so.